How Live Chat Helps Boost Sales during Cyber Monday

In 2017, Cyber Monday turned out to be the largest online shopping day in the history of the US.  As reported by Adobe Insights, “online transactions on Cyber Monday reached a record $6.59 billion. That marks a 16.8 percent increase from a year ago.” This year’s Cyber Monday falls on November 26, 2018. To make the most of this day in terms of sales, don’t just rely on slashing prices. Assisting your customers while shopping is another great way to keep your customers engaged and increase the chances of closing sales deals. 

This can be possible by providing your customers with live chat customer service. It helps the customer-care representatives of your e-commerce website to be present to help the website-visitors out. They can connect to the visitors in real-time,  tell them about what more they can look for in the category of products or services they are browsing; and provide them the best options to choose from. There are mainly two ways how live chat may help to boost sales on Cyber Monday. Let’s take a look at these:

Beat the rush: As it falls during the festive season, chat flow is going to be higher on a Cyber Monday. This means more number of visitors, more calls to answer, more people to deal with. While one representative can attend only one visitor at a time when he or she attends a visitor on a call; on the other hand customer service through live chat allows handling multiple visitors through multiple chat windows controlled by an agent’s console. This way, you can engage more number of potential customers and clinch the deal before a customer decides to move to any competitor’s website.

On-the-Spot Discounts: You can offer on-the-spot discounts to your customers while the live chat is on. Most customers are sensitive to prices. So, if there’s an instant and additional discount that a customer gets during a one-to-one chat with a company’s representative; he or she is most likely to make the purchase then and there. Further, additional discounts triggers the apprehension that makes the customer feels that he or she might miss out on something. This will most probably make the customer finalize the deal and complete the transaction.

These are some of the ways a live chat support system may help increase sales during the Cyber Monday?