About two years ago research said about 100 of the top 500 corporations will be using video chat for their interactions with customers by 2018. That is 20% of the big shots. That is how big video chat is. It may not be for everyone or even for every interaction with customers but businesses can leverage the power that lies in video chat to grow. What exactly do businesses stand to gain by adding the live chat service ? Improved customer service As much as many people prefer to automate their troubleshooting whenever they are online, there are some that still prefer to have someone help them through it. Video chat can help bring in that human presence albeit without the physical presence. Giving complex instructions becomes easier and agents can easily give a demonstration where necessary. Also Read:   How to Provide the Best Customer Support to Website Visitors Increased conversion Many people like to conduct their business online because it affords them som