When choosing an option for communication, consider one that provides unparalleled support to your customers. Remember that at the end of the day, it is all about your customer and meeting their needs.  Technological advancement has created an array of options when it comes to channels of communication in a business. Today, businesses can use email, chat, social platform, or phone to communicate with their customers. Phone calls and live chats stand out if a business is looking for an on-demand and highly personalized option. What is so special about the two options? First, they give the customer an option to ask a question or to explain their problem effortlessly. However, if a business is looking for the best choice how can they choose between the two options? Real Person Support    Phone calls are more personalized than live chats. Even though the customer gets real-time help, sometimes they may need to wait for some time if the live chat service providers are handling other