Live chat is a powerful tool to help you engage with website visitors and convert them into paying customers. This tool helps to increase returns on your website by reducing the communication costs, reducing cart abandonment, encourages instant feedback, and visitor analytics, and all these can boost sales. Live chat is an effective tool most organizations are using to increase both conversion rates and sales. However, success with live chat only comes when the tool is used properly. This means using the best live chat software for website that makes it possible for you to engage with customers with relevant content and provide them with necessary help as they try to make a purchase online. Here are ways in which a live chat app enables you to get returns from your company Reduces communication costs Live chat saves you many costs associated with telephone communication. Use of phone communication may require that you purchase toll numbers or several phones for the business. Whil