You do not necessarily need to be a marketing expert to realize that stellar customer service is the backbone of long-term business success. Your customers are highly effective if you would like to spread a word about your services or products. The best way to enhance experience with your customers is to install the best live chat software for website. The app will enable you to provide real-time answers to the customers’ queries. The live chat not only builds the confidence of your customers while they shop online; it boosts conversion rates as well. Here are the factors to consider before purchasing live chat software: 1. Self-hosted or cloud-based? Starting by figuring out whether you need a cloud-based or self-hosted live chat app . The self-hosted means the organization hosts the application on its own premises. On the other hand, cloud hosted software means it resides on a third party and the internet facilitates. Most businesses prefer a cloud-based live chat servi