You do not necessarily need to be a marketing expert to realize that stellar customer service is the backbone of long-term business success. Your customers are highly effective if you would like to spread a word about your services or products. The best way to enhance experience with your customers is to install the best live chat software for website. The app will enable you to provide real-time answers to the customers’ queries. The live chat not only builds the confidence of your customers while they shop online; it boosts conversion rates as well. Here are the factors to consider before purchasing live chat software: 1. Self-hosted or cloud-based? Starting by figuring out whether you need a cloud-based or self-hosted live chat app . The self-hosted means the organization hosts the application on its own premises. On the other hand, cloud hosted software means it resides on a third party and the internet facilitates. Most businesses prefer a cloud-based live chat servi

For a normal business, putting up information about the services and products they offer as well as their contact information is good enough for their website. However, for a business that seeks to stand out and have an edge over its competitors, it needs to go a step ahead and include customer support live chat for their website. Any visitor to a particular website comes seeking a great user experience. A live chat becomes handy when the customer is getting confused or is seeking new information. It is one of the best ways to start the process of acquiring and retaining a customer right from their first visit to the website.  Here are 5 reasons why a live chat for customer support is an essentiality for enhancing customers’ experiences. 1. Change in customers’ needs and expectations Today the world is fast paced and your customers are in a rush to complete tasks, sometime more thn 23 at a time. Hence, the need to handle their needs with regard to inquiries or addressing t